We enjoy partnering with our clients across all aspects of their brands to identify and address business, marketing and communications objectives. This requires expertise across numerous disciplines, therapy areas and channels from high-science prescription medicine communications to consumer-facing disease awareness and OTC campaigns. We typically work on pan-European and Global brand development and implementation, however also appreciate the challenge of a local or hyper-local roll-out.
We work strategically with our partners to address every point in the product life-cycle, as well as every touchpoint of the brand, including: :
- Brand planning
- Strategic communications planning
- Multichannel marketing
- Insight gathering
- Ethnographic video research
- Pre-launch market preparation
- Logo and brand identity development
- Product launches
- Training materials
- Sales materials
- Congress experiences and materials
- Patient materials and support programmes
- Internal motivation programmes
- Traditional and digital communications
As the specialist healthcare arm of VCCP, the sixth largest advertising agency in the UK, we bring the most innovative approaches and thinking from the mainstream agency to the world of healthcare. Examples of this include tapping into the expertise of our experiential marketing colleagues to bring a contemporary approach to congress activity. Or working with the consumer team to develop online digital content strategies and then producing the content in their in-house editing and digital production facilities.
Currently we are working in partnership with: Astellas, Lundbeck, Galderma, Mundipharma, MSD, Besins Healthcare, Teva, Santen and Leo Pharma.